Updated | 12:56 p.m.: Kathleen Strand, Giannoulias' campaign spokeswoman, said Giannoulias has already addressed questions about Broadway, and that he is not avoiding the issue.
"The fact is that Alexi has been answering questions on it, and he will continue to do so," Strand told me. "When he left the bank four years ago, it was incredibly successful and profitable. He's not had a role in the bank for four years."
Kirk's campaign manager, Eric Elk, has not responded to phone calls.
Original post: It's been a steady drumbeat.
Nearly every day since the primary election, I've been receiving e-mails from the Illinois Republican Party about Alexi Giannoulias' promise to discuss Broadway Bank after he won the election.
The e-mails count down the days since Jan. 28, when he told reporters that "if I'm fortunate enough to make it out of the primary, we can have that conversation."
The fact that there's been little else for the Republicans to discuss in this race so far is an early indicator of what's to come. As it was during the Democratic primary, Broadway Bank is going to be a major issue from now until November.
Now, Giannoulias has put out a poll that shows him four points ahead of Mark Kirk in the general election. So I'm expecting the Republicans to intensify their calls for him to address the most unsavory topic of his candidacy so far.
Even yesterday, when a few of Giannoulias' campaign staffers got on the phone to talk with reporters, Republicans said that wasn't enough. They wanted Giannoulias himself on the line.
"Alexi Giannoulias should stop hiding and start answering questions about Broadway Bank," state Republican Party Chairman Pat Brady said in a statement. "It's time for that talk."
That talk may have to wait.
Both candidates have been so reticent since the primary election that it's no surprise they're using surrogates to address the media.
Hardly any candidate wants to risk saying the wrong thing so early in such a crucial election season.
So while we wait for Giannoulias to talk about Broadway, or anything else for that matter, we'll also be waiting for Kirk to talk with reporters as well.
Giannoulias, for his part, has also been raising the issues that could come to haunt Kirk, including the politically dreaded B word.
"Illinois families want a fighter who will fix the mess in Washington and bring new, good jobs to Illinois," Giannoulias said in a campaign statement. "It is clear that congressman Mark Kirk will only take us back to the failed Bush economic policies of the past."